Fabral Metal Wall and Roof Systems recently added two new team members to leadership roles in sales and marketing: Mark Hansen as Vice President of Sales and Michael Vaughn as Marketing Manager. The additions come as Fabral continues to make significant investments in manufacturing and position itself for positive change, continued expansion, and steady growth.
Mark Hansen has spent his entire 24-year career in the building products industry, including eight years leading sales and marketing efforts at DaVinci Roofscapes, Woodmark, and Fypon, and most recently serving as Chief Commercial Officer for Hufcor. Beyond his experience, Hansen brings a passion for sales and leadership; he’s a strong coach, has a proven hands-on style, and excels at implementing innovative approaches to solving challenges.
One of Hansen’s first goals in his new position is implementing a strategic plan for the next five years to ensure consistent sales and service across North America and determine ideal reinvestment opportunities to nurture growth alongside stellar customer service and quality.
In the new position of Marketing Manager, Michael Vaughn will support all marketing initiatives for Fabral, including branding and marketing strategy and execution, product development, and sales support. Vaughn joined Fabral following two years as a brand manager for commercial masonry and hardscapes at Oldcastle APG. Prior to that, he spent 18 years in marketing for a range of food and drink brands, including serving as Culture Event Marketing Manager for Red Bull.
Vaughn’s background in the development and implementation of branding and marketing strategies and overall marketing execution will be valuable as he works cross-functionally with all departments to grow the Fabral business. He also brings engagement marketing experience that will help connect customers with the Fabral brand in new and unique ways that provide numerous touchpoints and experiences to build a customer-focused company culture.
Get to know more about Fabral and our story here