McElroy Metal Acquires Fabral
McElroy Metal has acquired Fabral, expanding its portfolio of metal roofing and wall panel solutions. Learn what this acquisition means for customers...
2 min read
Madison Shuttlesworth : Published Updated

In the metal roof industry, contractors and builders face many challenges, including complex metal roof installations, technical support, and product reliability. Navigating such hurdles requires a partner that understands the intricacies of the industry and the needs of its professionals.
Fabral has transformed the traditional concept of customer service into a comprehensive mission. We treat every interaction, product, and team member as an opportunity to deliver satisfaction.
At Fabral, we focus on our customers’ needs in everything we do – whether we’re engineering our metal panels, managing supply chains, providing technical support, or selling. We understand that everything begins and ends with our customers, making their satisfaction the primary objective of our organization. Our in-field training approach is tailored to understand:
Fabral’s customer service approach is proactive rather than reactive. We believe that the best customer service is no customer service.
Our philosophy is to invest in training, technical support, and clear documentation of orders and installation instructions. This helps us prevent issues before they happen. By focusing on prevention, training for both employees and customers, and high-quality products, Fabral aims to create a seamless experience that customers rarely need to reach out with concerns.
While professional builders in the metal roofing industry need quality materials – just as important is comprehensive support from industry leaders who understand their challenges. Fabral’s metal roof installation training workshops and in-field training programs are designed to empower builders and installers with specialized knowledge and skills.
With a variety of dedicated teams across the country, direct access to engineering expertise, and a commitment to understanding customer pain points, Fabral provides pro builders with a holistic approach to customer service. Our team is dedicated to empowering builders and installers with the knowledge, resources, and assistance needed to succeed in any project.
By partnering with industry leaders like Sherwin-Williams Learning Pathway and steeluniversity, Fabral’s engineers offer comprehensive training and certification programs across different segments. These trainings go beyond traditional methods by focusing on flexibility and customization options.
We offer the key tools and knowledge that professional builders need but also stay flexible for the different types of metal roofing projects. This approach allows builders and installers to gain insights that directly target their specific project requirements.
Fabral’s metal roof installation training programs are designed to address the technical aspects of roofing projects. We offer workshops and hands-on sessions for builders and installers to teach them about proper installation techniques, product requirements, and best practices.
By leveraging expertise from our engineering team, these sessions go beyond basic installation techniques to equip professionals with the skills needed to ensure longevity and performance for their metal projects. This includes areas such as:

Customer feedback and industry insights primarily drive Fabral’s dedication to constant improvement. We strive to understand the challenges builders face and continually adjust our methods and education in response to the changing needs of builders and installers.
We are positioned to create more integrated, efficient solutions for professional builders. We are continuously working to improve product development, training resources, and support systems.
Fabral ensures consistent customer service quality at every location and plant. We recognize that different regions have unique challenges, which is why we’ve developed a framework that is flexible while maintaining our core principles. This approach involves gathering customer feedback, understanding different markets, and consistently improving service methods.

Looking for more information or a dealer near you? Fabral’s quality products and dedicated customer service have elevated us to become the metal supplier of choice. Contact us today to learn more about our offerings and how we can help your project succeed.
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